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https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1459797529501-CC68VVRE1LREX3876F7F/gw2.0_accountmanagement_v1.91-46.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1491309008526-6O7TCL8PJDIZTBH4Z6VQ/image-asset.jpeg Work - “Tradefest Events” Paradise Bay's new gathering events introduce new player interactions and social behavior improvements to the player's experience. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1491125340182-4YTP3D5YI5GPUEIGAJ3D/Rise_Logo_3.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1459755028621-GPN3LF8VX2KUW42U9VHY/image-asset.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1491125302629-1LBSJ9P4XPMUBUDGB8Z9/pb_logo-en-420.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1491310892553-62WDVIT9GR3OS7SFT6KS/image-asset.png Work Sunshine Challenges are a daily challenge system that improve short term goals per session and push players towards their next milestone. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1596515116992-SBUQ3VCVXGASPK8WD242/mock_paradisebay_800.png Work - Paradise Bay Top 150 ranked casual resource management game Over $100M gross across 50-60M Installs Peak DAU at 2.1M with over 90,000 concurrent https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1491310091678-SB3LNCVX6DDJELUCQFG8/image-asset.png Work Paradise Bay Player Journey and milestones from Level 1-30 https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1491308680383-K9CLREX6JACUWI55YHBM/image-asset.png Work Implementing new UCD ideation processes inspired by Google Design Sprints https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1491310988575-S73PM24C62VTHYELQKX0/image-asset.png Work Events and limited time engagements are key drivers to Paradise Bay's long term success. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1495679919896-T0FCKPN74JZFX88II8OM/EngagementEcosystems-01.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1495679920053-8UCGVV57GGH52CO7H5GT/EngagementEcosystems-02.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1495679932421-9ZF5DHMU22FA1LMI8W6V/EngagementEcosystems-03.png Work Classically the industry used to think about gaming as mostly male gamers escape by immersing themselves in video games 3 hours a day at home on their own https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1495679920699-K073MSVWC6L2OON1NCPV/EngagementEcosystems-04.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1495679951633-Z2Z356JUM2DKFBTWI54V/EngagementEcosystems-05.png Work Video Gaming as a spectator sport, players watch the most elite competitive gamers going up against the best in the world for millions of dollars in front of millions of fans. Viewership and engagement is quickly outpacing major sporting events like the NBA finals and Superbowl. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1495679970122-4X5WHZVNVK5JKA8137D0/EngagementEcosystems-06.png Work People now also become gamers to be part of a community. As games have reached critical mass, players are finding life long friends and relationships through gaming. For some many fans, big events and conventions become the biggest milestone for that person every year. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1495679978820-STHG444W46RW74L0I1SY/EngagementEcosystems-07.png Work Social and mobile gaming have completely changed how players engage with games. For the first time games can be played all the time and anywhere and have been giving the power to reach out and bring you back into the game at any moment. Through data driven design, games as a service has created evergreen content and is continually optimized. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1495679983166-I0CXX2KT0SAF8GMD0GP1/EngagementEcosystems-08.png Work The popularity of Twitch and livestreaming has completely created a new industry use case as players are becoming the content creators. Unlocking revenue streams and creating engaging passive media, watching games is now becoming one of the most popular forms of streamed entertainment https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1495679983459-PL1GF50VJV7QPLQNMSHM/EngagementEcosystems-09.png Work Content creators such as Smosh Gaming and Pewdiepie are becoming household names. Creators are some of the leading figures in online content and quickly changing the culture of how games are consumed. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1495679996275-0IU3D9HMLBT1TW5H41II/EngagementEcosystems-10.png Work Whether it’s a #hashtag taking over Twitter, watching everyone around you catch pokemon, or gamer icons becoming headline news gaming has become a cultural phenomena and is part of mainstream media. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1495679996146-TTSXIZ1252KT8CRPSO0Q/EngagementEcosystems-11.png Work More than anything, the Free to Play model has transformed how games are experienced as games and products are making an economic shift towards an engagement economy. Developers now compete over earning a player’s time rather than a $60 price tag and must compete against a sea of other titles as players have an incredible amount of choice. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1495680011396-XRPP8VA42RE8IAO610DC/EngagementEcosystems-12.png Work Taking a look at all these different types of experiences the point i’m really trying to make… https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1495680010180-10QN3TC4G8TFOJNEZXH4/EngagementEcosystems-13.png Work Is that gaming is no longer ‘niche.’ gaming isn’t just about playing a game at home and the game experience is quickly moving in a multi-media direction. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1495680012578-M59A99FJP1R49NEQJDYZ/EngagementEcosystems-14.png Work Taking a quick look at our personas from player insights, we can start to simplify how we bucket our users by quickly ranking how gaming ranks amongst them. The important part to understand about these buckets is how heavily invested players need to become ‘engaged.’ https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1495680013836-2PAL6EBZKUMKUU3Z01KH/EngagementEcosystems-15.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1495680015257-3Z9P7P14KPTAKJVUNFL3/EngagementEcosystems-16.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1495680016788-4PMSJDSZG6XHZ9GDUSQ0/EngagementEcosystems-17.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1495680024804-PD7WPT514CX98TNE65GG/EngagementEcosystems-18.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1495680037914-XHT9ZCXDQ3QOCXK1SMS4/EngagementEcosystems-19.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1495680026327-S7ZDD32QP8C23825I1PB/EngagementEcosystems-20.png Work 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https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1495681413082-8LNVL8MLPBPON8YXD42Y/king_logo.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1596534133431-0YG6QE608JLDSJBBDRP6/chrome_Tm041iXQ30.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1596489260025-NBC02FJI8UIAX44ISEJ3/vlcsnap-2020-06-15-01h16m08s175.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1596489264299-6B6KUB6L2CARMUSA5A3G/vlcsnap-2020-06-15-01h16m01s974.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1596489268083-PGU8WA87WP8483F411VG/vlcsnap-2020-06-15-01h31m25s712.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1596533809222-4L6HV9TQVVRH5Y43FJIU/chrome_IcdN6eu2wi.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1596488133029-AOIMTSW1ZTTXFRKXCKMH/AcroRd32_pd1qCMEEeU.jpg Work - Computer Vision in esports https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1596533776426-ZWCPOZKKXKON7HJ6GBN9/chrome_xFUtFwucTa.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1596531791668-T6GL19OZLUZ1K6JPMEJD/v1_revisit.png Work Taunt V2 Redesign https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1615803249263-TN0UI0MRH30CY79IEL0B/Big+Bets+and+hypothesis.png Work - Strike teams & Pivots Rebuilding RPG Systems and re-examining the player experience. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1616082322007-WABNWWTLGC8K9I3ERRYS/Old+Progression.png Work Old progression systems attempted to combine many different functions and resources for players to combine. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1616083147441-76R47UKFKAW8AJ0NNYSL/pivot+metrics.png Work Before and after pivot retention https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1597029181038-7UN5HQGEALDO4LZN7R87/Screen+Shot+2020-08-09+at+8.03.24+PM.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1597029179172-EB1UUIZ9Q5FIF3SWWSWF/Screen+Shot+2020-08-09+at+8.07.54+PM.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1597029183542-IJB39NDJMFCNN0ME2SG3/Screen+Shot+2020-08-09+at+8.09.03+PM.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1597029175156-XGUGCUI7LR0WO7LR66SL/Screen+Shot+2020-08-09+at+8.04.19+PM.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1597029185858-589UIFNMVXDON79ZU4BJ/Screen+Shot+2020-08-09+at+8.09.16+PM.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1597027486764-Z092A443JPGKEINVAXGE/Screen+Shot+2020-07-29+at+5.21.13+AM.png Work - Disney Mirrorverse Re-imagining a Disney universe and the challenges of re-imagining a game during development. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1597032972707-HREXVGE96WDTRG2XMLAT/Bullseye_Style_Guide3Style-Tile.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1597032968857-XNZWXKUQNFXJ32DRUYZS/Bullseye_Style_Guide3Buttons.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1597032973050-YO6J99B7LA5ZTUP283OE/Bullseye_Style_Guide3Colors.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1597032978144-A1XZSGOVZH669ORPBA39/Bullseye_Style_Guide3Components.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1597032976723-506ENS7IJZQTSDCFFWCE/Bullseye_Style_Guide3Containers-%281%29.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1597032980464-V3M2ZOKW8CY4Y9FTT54Z/Bullseye_Style_Guide3Containers-%282%29.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1597032982062-2BFXNK5MI3HELM49AZGE/Bullseye_Style_Guide3Fonts.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1597032984301-GREZH04GDJW2NAC6YQ8O/Bullseye_Style_Guide3Glyphs.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1597032987959-CWFIBRVLNXJDU9NAJ6AD/Bullseye_Style_Guide3Portraits.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1616080005902-HRTDNLOXN2IREN5FKGTT/oldmap_revive.gif Work Example of players attempting to navigate and revive teams after losing. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1616079342121-4CMPU5VWG6ZNIJRH1KQ7/Screenshot_20201216-135148_Mirrorverse.jpg Work Questing World Map, Post 0.8 https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1616082745500-CRJT7SPR2E9P6SGIBDZ5/rapunzel_char_detail_tour.gif Work Tour of new Character Details user flow https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1616080158757-11SACBVDYXCLLJ3FX9N8/Screen+Shot+2020-10-28+at+4.07.44+PM.png Work Questing ‘World Map’ redesign with objective reminders. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1616082120434-EGGMERVBVBCRX521GDX9/UXR+World+Map.png Work Quantitative research showed players understood how to use and navigate the map. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/091251bc-f83d-45ab-bcb7-4fb44dda62aa/X+Mockup.png Work - Make it stand out Alpha Gameplay HUD - Mobile Wireframes (Kevin Deng) https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/02102be1-f29c-406d-ade8-054024b57090/ss_a7d7d9d34d9729d48e878cf15d3f2e929743b52d.1920x1080.jpg Work Beta Launch Gameplay HUD (Mathew DeSanctis) https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/f243acba-3086-41ff-a060-cf86fcc7a561/Social+Screen+Export.png Work Samples from Friends List wireframes and “Party Bus” Group features https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/69f8decb-86d5-4a2e-a462-aa1dde25cc6b/image+%282%29+asdf.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1ec2b083-273c-40ff-a259-f5303b1506c7/Alpha+Gameplay+-+User+Flow.png Work - Alpha Core Gameplay User flows Miro board exercises and user flows for alpha gameplay. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/d0a15a16-97af-45e0-bfdc-4ebcd47abb78/chrome_MyI7Tr0UbK.png Work - Make it stand out Engagement mapping and identifying user funnel activities from Discord https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1707170889106-H8C36UK64XY3ALB9V266/chrome_8dQiSeVnZl.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1707170943508-JEELY0PY7OEUHZCD31Y2/image+%282%29.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1707170984598-7JGV4B6G9V8AEP5L75UF/image+%281%29.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/ac0e9c5e-4364-4f94-8f7a-a1c49518f4ed/chrome_OHcZdSWzYF.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/f04058ac-4fc3-4282-ab94-e0415052b1e5/Desktop+-+Match+Gameplay+-+HUD.png Work Alpha Gameplay HUD - Desktop Wireframes (Kevin Deng) https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/30b658de-3b83-4b99-9ecd-3117f437436a/Headline+Image.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/43de896c-ea7f-44bc-a8a3-9284b0596455/Team+Hub.png Work - Make it stand out Samples from Team Create Wireframes https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/684c85e6-c1d1-4731-ac39-7aedf67d9148/Character+Details+-+Equipment+%28Mobile%29.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/d5079f42-3be4-4e02-b56a-501a0069bd55/Forest+Hub%2C+Main+Menu.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/c19a730b-a07d-4fd0-8814-518e3e5d2931/vlcsnap-2024-02-06-10h59m35s111.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/68521cad-c6e6-49d3-8889-42b1d2264abd/Seamless+Flow%2C+Fig+2.+Biome+Map.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/127e6baf-15a1-4508-838f-c64c02b298a4/Team+Select+-+Hero+Select+-+Champion+Select+-+Not+Ready+%28Captain%29.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/a0957c65-7901-425f-afb9-0f36159091f3/Main+Menu+-+Game+Menu+Screen%2C+Front+Page.png Work - Make it stand out V2 with future plans for discovery for stores, events, and community. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/78a54bf8-8f32-4eee-bfbe-ae2e83e3984a/HeaderImage.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/b8a70d04-5524-4ea3-97a9-edefc654a24c/Exploration+HUD+%28Mobile%2C+S10%29.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/4347fab9-9a31-428d-a375-692b5e8f34b7/vlcsnap-2024-02-06-11h21m18s710.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/c3363fa7-a640-41e8-a7e0-44e079af1062/Character+Details+-+Attributes+Page+%28Mobile%2C+S9%2B%29+-+FTA.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/e1dbb300-904a-49c3-b450-c986430fde21/Objective+Example_+Boss%2C+w+Fodder+Targeted.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/674296ef-b661-43d0-af45-7aba8ad75551/vlcsnap-2024-02-06-11h26m10s129.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/d379d9d7-40a8-4d1e-81ba-c7cd3aec3bd9/Hero+Select+-+Champion+Select+-+Ready+%28Solo%29.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/f89aa180-a0d5-46e2-b42a-e03f573fd573/HomeHub%2C+World+Interaction+-+4%2B+%28Controller%29%2C+Talk+to+NPC.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/71a7e9a2-18e9-4c76-b92d-7fa9d5384a46/vlcsnap-2024-02-06-11h06m35s054.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1e8aaf6f-39d5-44a9-9389-6c57753b3378/Seamless+Flow%2C+Fig+1.+World+Overview+Map.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/ef679753-a7b7-409c-a6de-d2b4bfa3b5ac/HomeHub%2C+World+Interaction+-+4%2B+%28KBM%29%2C+Talk+to+NPC.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/2d005910-c99f-4525-a60a-a19c5badc273/Main+Menu+-+Game+Menu+Screen%2C+Online+List+%28Post+Alpha%29.png Work - Make it stand out V2 with Friends List and social features. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/5f03f1b7-7ffb-42db-98fa-ba4f38019f56/Seamless+Flow%2C+Fig+3.+Hub+Map.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/730b81ee-acc1-46fb-9e63-1df7054639cc/Hero+Select+-+Champion+Select+-+Not+Ready+%28Solo%29.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/da4893e8-6968-412f-9f9e-33e0a017fca2/Mission+Details+-+FNWF+Adventure+Mission+Select+-+Difficulty+Slider.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/e1ec9d48-6192-403d-9759-d8e0b2dade48/vlcsnap-2024-02-05-15h46m56s262.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1376adf0-d69f-472c-a1b2-c2796066e59b/SkiesClient_33Dq6QRWEi+1.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1491209825363-G3JUQL9MVSCJU84G2755/header_1.jpg Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1491311411154-QMAOUOID5ODFXTTXH16W/23m216f.jpg Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1495669204803-QFZRRSW6L6TW5VDYIJ0Y/Title+Card.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1596481729070-30FL5XX2AHJZCA7502X5/pb_keyart_spring.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1596482629654-87ME6HGBNJ8W7CHMUX4T/chrome_WNTmq6wYCx.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1599520544144-7Q8WFH09MGEUABJO0FSP/kevin_teamlab.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1616074505797-Y9F0N4A9DKWT32XA33Q5/mirrorverse_logo_bg.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1707177121562-K6Z0X7LWOB7I3CK1FQHR/CoverImage.png Work https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1707435252309-QVUQR5GX00P6FRH30FKW/omega_strikers_servers.jpg Work https://bttrtmrrw.squarespace.com/wcra-work-samples daily 0.75 2014-06-05 https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1401878301525-L1GOFHX57CLH4L9BPYXZ/WCM+Base+HUD.png WCRA: Work Samples https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1401878301525-L1GOFHX57CLH4L9BPYXZ/WCM+Base+HUD.png WCRA: Work Samples https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1401878479693-OL42BGDAT0ZG6XANRE58/2014-05-28+17.58.52.png WCRA: Work Samples https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1401878300635-1KEP5Z1OPNVPA2666V0B/SinglePlayer+Carousel+Splash.png WCRA: Work Samples https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1401878532868-QZF2MB00IJO68AKA3CK3/2014-05-28+18.11.32.png WCRA: Work Samples https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1401879118839-TF847JETWRQBW3ZLVI2O/Attack+HUD+Horizontal+Layout.png WCRA: Work Samples https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1401879178305-I4YCAS6OJK05DVCKKQIO/2014-05-30+12.46.25.png WCRA: Work Samples https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1401948889134-797LDIV3D8CU3EPZ7R8W/Activating+Stance+Animation.png WCRA: Work Samples https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1401948889114-BBDST10AOXR32XQNRJHI/Default+Stance+Setting.png WCRA: Work Samples https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1401948889893-T5G4J67GYTO87TVCSNIF/Stance+Cycle.png WCRA: Work Samples https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1401878299239-CFDK4CEZC8CJ69YVFFG5/Attack+Log.png WCRA: Work Samples https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1401879189371-4ED8XVF4KILU6YQJHL40/2014-06-02+01.48.18.png WCRA: Work Samples https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1401878300150-HM5ZPI40BMBEEB22D2Y9/New+HUD+map.png WCRA: Work Samples https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1401878300167-ERS0T488VTV2ATGFU5R1/Campaign+Full+Screen+2.png WCRA: Work Samples https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1401880625282-83V0FA3U7R5P7UQBJYRF/Deposits+Flow.png WCRA: Work Samples https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1401879623087-6YG6UZ7Z1TRPZYEUBGHT/Deposits+Overview.png WCRA: Work Samples https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1401880631279-E1VS6OSLVKSCWQ7WPP4M/Deposits+Overview+2.png WCRA: Work Samples 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Work Samples https://bttrtmrrw.squarespace.com/wcra-feature-platoon-management daily 0.75 2014-06-04 https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1401884628086-11PP7PITWPN82S2VGWBF/wcra_manageplatoon-01.png WCRA - Feature - Platoon Management https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1401884628086-11PP7PITWPN82S2VGWBF/wcra_manageplatoon-01.png WCRA - Feature - Platoon Management https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1401884628305-W6AXV16419AU8ST0XYL3/wcra_manageplatoon-02.png WCRA - Feature - Platoon Management https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1401884628730-R2MB6JERV5ZU5UAIFINE/wcra_manageplatoon-03.png WCRA - Feature - Platoon Management https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1401884628831-568R948EQB3EKLH35LS3/wcra_manageplatoon-04.png WCRA - Feature - Platoon Management https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1401884630225-TXT69HHHN94EOQY0YKAM/wcra_manageplatoon-05.png WCRA - Feature - Platoon Management https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1401884630256-J9SQXIKGKZPQ7BMK05NJ/wcra_manageplatoon-06.png WCRA - Feature - Platoon Management https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1401884631343-75TBE8RQHUC72FQJF7WM/wcra_manageplatoon-07.png WCRA - Feature - Platoon Management https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1401884631503-YDO9FUR6A6XMM2XPGN6G/wcra_manageplatoon-08.png WCRA - Feature - Platoon Management https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1401884631755-HYFBPBNGD6LZ5SY1ZN6A/wcra_manageplatoon-09.png WCRA - Feature - Platoon Management https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1401884632481-GP1UFSPH8ERNI8XHS8NV/wcra_manageplatoon-10.png WCRA - Feature - Platoon 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https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1459724168165-VVWM8BNLPAAQHKKV2WIE/Pet-Stickerbook-8.png Wireframe:Pet Sticker Book https://bttrtmrrw.squarespace.com/z2-king-design-artifacts daily 0.75 2021-05-11 https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1479820685030-K2EUFQ2P3MSH4RS5DLSV/image-asset.jpeg Z2 / King Design Artifacts - Ad Bird UX Initial UX for players that have access to the Ad Bird. Ad bird is a parrot that occasionally will arrive on the player land. Announcing itself as a quest, players quickly learn that completing an Ad Parrot quest will always guarantee a reward of gems or resources. As part of the core loop, players quickly move into a flow of rapidly moving from activity to activity. Once a player reaches a point of impasse (timers are too long or storage is at capacity) players have a chance to watch an ad to continue progress and potentially extend their game session. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1479820685030-K2EUFQ2P3MSH4RS5DLSV/image-asset.jpeg Z2 / King Design Artifacts - Ad Bird UX Initial UX for players that have access to the Ad Bird. Ad bird is a parrot that occasionally will arrive on the player land. Announcing itself as a quest, players quickly learn that completing an Ad Parrot quest will always guarantee a reward of gems or resources. As part of the core loop, players quickly move into a flow of rapidly moving from activity to activity. Once a player reaches a point of impasse (timers are too long or storage is at capacity) players have a chance to watch an ad to continue progress and potentially extend their game session. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1479820813392-A03AYO091T492K82HYGX/image-asset.jpeg Z2 / King Design Artifacts - Social World Map Prototype A video recording of a prototype demonstrating a World Map redesign with integrated social features. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1479820656345-L6VQDX9UHGWZNAI80UXD/image-asset.jpeg Z2 / King Design Artifacts - Paradise Bay Map V1 (2016/11) A brief tour of the current UX of the World Map. The Map Table is a feature that is unlocked after the Player reaches Level 17. At this point, players can collect map pieces by completing dock boat orders. Earning rare map pieces allows them to unlock new Islands to visit with new special activities and new characters to trade with. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1472805839533-EWUK6G6VOTS5AEDRIU62/image-asset.jpeg Z2 / King Design Artifacts - Paradise Bay: Pet Shop UX The Pet Shop was part of a new system that allowed players to obtain new and unique pets by obtaining stickers. For the first time players can preview unique pets and collected. Stickers can be found by completing complex content or purchasing sticker chests. The Pet Sticker system had a direct impact on player experience and an increase in monetization. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1479820576153-PZJXS9TAUI81U24LKZUY/image-asset.jpeg Z2 / King Design Artifacts - Paradise Bay Map V1 (2016/11) A brief tour of the current UX of the World Map. The Map Table is a feature that is unlocked after the Player reaches Level 17. At this point, players can collect map pieces by completing dock boat orders. Earning rare map pieces allows them to unlock new Islands to visit with new special activities and new characters to trade with. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1472805073662-A6NN1DL0HHRL5AZA1DQI/image-asset.jpeg Z2 / King Design Artifacts - Paradise Bay: Adventuring Ship UX Adventuring Ship is a mid-game feature that allows players to access exclusive order challenges for a small premium price. Challenges will unlock Epic Pets that are available for a limited time. Work on this feature include revisions on UX and IxD of the feature. Several changes were made to streamline the userflow and improve value proposition. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1459760303085-MHM7WYTOJVAX1WBYYABO/image-asset.jpeg Z2 / King Design Artifacts - Paradise Bay: Sticker Found A fast exploration on a new resource type and storage element in the HUD. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1459759842352-IQLINEVX0FW3QUZN9HWE/image-asset.jpeg Z2 / King Design Artifacts - Battle Abilities Rework Prototype A vision rework for how to to improve the clarity, game mechanics, and reveal new 'abilities' being implemented into the battle experience. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1459760234608-24AFRX6ROCD9XM5AVY7Z/image-asset.jpeg Z2 / King Design Artifacts - Guilds: Guild Events Proposals and visualizations for Guild Events and how they would manifest in game. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1459760078132-CHJVP2Z2YL5215QN650U/image-asset.jpeg Z2 / King Design Artifacts - Guilds: Chat Layout A fast low-fi rework on how the chat experience should look and feel after several rounds of feedback and iteration. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1459797864963-CO2WFFAG2Z2QOM71BZWP/2016-04-03+15.45.42.png Z2 / King Design Artifacts https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1459797864756-F8JSC81IRGXHLMEUI0TF/2016-04-03+15.45.20.png Z2 / King Design Artifacts https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1459759678707-PH1EBI9XZACM9Y2E7EDH/Z2-Engagement+%26+UX+Strategies_Page_01.png Z2 / King Design Artifacts - Strategy Game UX & Engagement Presentation developed to give an overview of where a working title's UX compared in the free-to-play mobile strategy genre. Analyzed and provided insight to how engagement compares both inside and outside of the game. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1459797862290-FLIMXZDST6UZKG7S8Y1N/2016-04-04+12.23.36.png Z2 / King Design Artifacts https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1459759704122-WQKI4ZMGVJFFW4F84TRQ/Guilds+PO+Review_Page_01.png Z2 / King Design Artifacts - Guilds: Feature Overview A brief overview of the various screens and experiences derived from the initial proposal and design proposal. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1459759697414-G4MBZSLL16Z3UBTLYSTK/Guild+Donations_Page_1.png Z2 / King Design Artifacts - Guilds: Donations Feature overview for how we would allow players to donate units to one another. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1459759690922-5K2U2IYBC0728RITFTN7/Pet-Stickerbook-1.png Z2 / King Design Artifacts - Pet Stickerbook Explorations in various ways to render a Pet Sticker inventory. Proposals were cross-referenced with an impact vs effort matrix and used to determine various benefits to guide the feature team's next steps. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1459759709386-8Z2GP0VLEQN4521QG0J6/Player+Messaging+Channels_Page_01.png Z2 / King Design Artifacts - Player Messaging Channels A gradual feature set that would be able to grow our Player Messaging Channels as we prepare for global launch. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1459797855568-QQMS6ULAWKPWT80ANYEH/2016-04-03+15.19.05.png Z2 / King Design Artifacts https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1459797857267-YB6V3DN2X2J55BBN5ZH2/2016-04-03+15.19.11.png Z2 / King Design Artifacts https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1459797859263-GO6DL4DU82RPL56YWZZ7/2016-04-03+15.19.24.png Z2 / King Design Artifacts 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Slides https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1460017012377-I4HV587O25JK1H0WYZXV/engagement_ecosystems_Page_34.png Engagement Ecosystem Slides https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1460016802677-NOZ1O8GDTH4K5ZX9SI8W/hierarchy.png Engagement Ecosystem Slides https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1460017145695-S2P46LCX2VQVK4AAXBNM/ExperienceWheel_24_Typical.png Engagement Ecosystem Slides https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1460017146301-ZOK008S8VGF7BQ61Q9TL/ExperienceWheel_24_Modern.png Engagement Ecosystem Slides https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1460017802965-TSBMLO6BDQB1MVQBD7AZ/ExperienceWheel_24_LCS.png Engagement Ecosystem Slides https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1460017851100-A3SM34W7H2RXI1ZAR147/ExperienceMap_league.png Engagement Ecosystem Slides 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spectator sport, players watch the most elite competitive gamers going up against the best in the world for millions of dollars in front of millions of fans. Viewership and engagement is quickly outpacing major sporting events like the NBA finals and Superbowl. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1495679970122-4X5WHZVNVK5JKA8137D0/EngagementEcosystems-06.png Engagement Ecosystems Gallery People now also become gamers to be part of a community. As games have reached critical mass, players are finding life long friends and relationships through gaming. For some many fans, big events and conventions become the biggest milestone for that person every year. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1495679978820-STHG444W46RW74L0I1SY/EngagementEcosystems-07.png Engagement Ecosystems Gallery Social and mobile gaming have completely changed how players engage with games. For the first time games can be played all the time and anywhere and have been giving the power to reach out and bring you back into the game at any moment. Through data driven design, games as a service has created evergreen content and is continually optimized. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1495679983166-I0CXX2KT0SAF8GMD0GP1/EngagementEcosystems-08.png Engagement Ecosystems Gallery The popularity of Twitch and livestreaming has completely created a new industry use case as players are becoming the content creators. Unlocking revenue streams and creating engaging passive media, watching games is now becoming one of the most popular forms of streamed entertainment https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1495679983459-PL1GF50VJV7QPLQNMSHM/EngagementEcosystems-09.png Engagement Ecosystems Gallery Content creators such as Smosh Gaming and Pewdiepie are becoming household names. Creators are some of the leading figures in online content and quickly changing the culture of how games are consumed. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1495679996275-0IU3D9HMLBT1TW5H41II/EngagementEcosystems-10.png Engagement Ecosystems Gallery Whether it’s a #hashtag taking over Twitter, watching everyone around you catch pokemon, or gamer icons becoming headline news gaming has become a cultural phenomena and is part of mainstream media. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1495679996146-TTSXIZ1252KT8CRPSO0Q/EngagementEcosystems-11.png Engagement Ecosystems Gallery More than anything, the Free to Play model has transformed how games are experienced as games and products are making an economic shift towards an engagement economy. Developers now compete over earning a player’s time rather than a $60 price tag and must compete against a sea of other titles as players have an incredible amount of choice. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1495680011396-XRPP8VA42RE8IAO610DC/EngagementEcosystems-12.png Engagement Ecosystems Gallery Taking a look at all these different types of experiences the point i’m really trying to make… https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1495680010180-10QN3TC4G8TFOJNEZXH4/EngagementEcosystems-13.png Engagement Ecosystems Gallery Is that gaming is no longer ‘niche.’ gaming isn’t just about playing a game at home and the game experience is quickly moving in a multi-media direction. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1495680012578-M59A99FJP1R49NEQJDYZ/EngagementEcosystems-14.png Engagement Ecosystems Gallery Taking a quick look at our personas from player insights, we can start to simplify how we bucket our users by quickly ranking how gaming ranks amongst them. 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https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1491518869904-LR6IPQZXZTBHQ7QFX2XP/image-asset.jpeg Backyard Monsters https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1401445357248-1Q17GAO6IY0HKMO5TGS1/bym_960x600-640x480.png Backyard Monsters https://bttrtmrrw.squarespace.com/resume daily 0.75 2024-02-06 https://bttrtmrrw.squarespace.com/contact daily 0.75 2015-04-08 https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1402046549953-J8SJKJ4GM0KR0HEI49WN/Let%27sTalkAboutUX Contact https://bttrtmrrw.squarespace.com/about-1 daily 0.75 2020-09-07 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1459263426143-THBOLC2OEUG5G0VIPN5K/image-asset.jpeg About Live from the stage/my workspace https://bttrtmrrw.squarespace.com/contact-1 daily 0.75 2020-09-07 https://bttrtmrrw.squarespace.com/vinci-1 daily 0.75 2024-02-09 https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/d0a15a16-97af-45e0-bfdc-4ebcd47abb78/chrome_MyI7Tr0UbK.png Vinci - Make it stand out Engagement mapping and identifying user funnel activities from Discord https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/02102be1-f29c-406d-ade8-054024b57090/ss_a7d7d9d34d9729d48e878cf15d3f2e929743b52d.1920x1080.jpg Vinci Beta Launch Gameplay HUD (Mathew DeSanctis) https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/69f8decb-86d5-4a2e-a462-aa1dde25cc6b/image+%282%29+asdf.png Vinci - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/ac0e9c5e-4364-4f94-8f7a-a1c49518f4ed/chrome_OHcZdSWzYF.png Vinci - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1ec2b083-273c-40ff-a259-f5303b1506c7/Alpha+Gameplay+-+User+Flow.png Vinci - Alpha Core Gameplay User flows Miro board exercises and user flows for alpha gameplay. https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/091251bc-f83d-45ab-bcb7-4fb44dda62aa/X+Mockup.png Vinci - Make it stand out Alpha Gameplay HUD - Mobile Wireframes (Kevin Deng) https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/f04058ac-4fc3-4282-ab94-e0415052b1e5/Desktop+-+Match+Gameplay+-+HUD.png Vinci Alpha Gameplay HUD - Desktop Wireframes (Kevin Deng) https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/f243acba-3086-41ff-a060-cf86fcc7a561/Social+Screen+Export.png Vinci Samples from Friends List wireframes and “Party Bus” Group features https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/e4d08fd2-0dd4-4d16-b412-d6477744ef3c/Blacktop-hoops.jpg Vinci https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/43de896c-ea7f-44bc-a8a3-9284b0596455/Team+Hub.png Vinci - Make it stand out Samples from Team Create Wireframes https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1707170889106-H8C36UK64XY3ALB9V266/chrome_8dQiSeVnZl.png Vinci https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1707170943508-JEELY0PY7OEUHZCD31Y2/image+%282%29.png Vinci https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1707170984598-7JGV4B6G9V8AEP5L75UF/image+%281%29.png Vinci https://images.squarespace-cdn.com/content/v1/538790b2e4b08dd43263041e/1707435252309-QVUQR5GX00P6FRH30FKW/omega_strikers_servers.jpg Vinci